Alejandro García Ruiz
Art Director
Art Director
In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience in living memory. People returned to consume “proven” entertainment en masse such as the American blockbusters…
In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience in living memory. People returned to consume “proven” entertainment en masse such as the American blockbusters…
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In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience in living memory. People returned to consume “proven” entertainment en masse such as the American blockbusters…
Faced with this reality, the independent comedy theatre company Teatreneu decided to look at the situation with humour and invented something: PAY PER LAUGH. The first comedy shows where you only pay for what you consume.
The same thing that helped them beg in the street, could now help them to live behind.
We take hand-written letters with which the homeless make their signs, and make new fonts that are sold on a website so that brands use them in their advertising and corporate messages. The money earned goes to the author of the font through the Arrels fundation.
Faced with the challenge of spreading optimism, rather than running a traditional campaign with optimistic messages, we decided to make people themselves into spreaders of optimism through their Twitter accounts. One of the most contagious tools currently in existence. The strategy is simple: one positive tweet, a discount on your Coca-Cola.
No hashtags, no advance campaigns, no sponsored trending topics. We decided to rely on the power of contagious optimism.
Durante décadas el ser humano ha experimentado con la relación entre la música y el crecimiento de las plantas. Las plantas son capaces de percibir el sonido, ya que responden a las vibraciones que se encuentran en las ondas sonoras.
¿Qué pasaría si cultivásemos diferentes variedades de vino adjudicándole a cada una de ellas un determinado sonido?
Y... ¡qué mejor sonido que la música!
IDEA: Crear los primeros vinos asociados a un género musical.
Diferentes estilos de música para cada variedad de vino que se produce en Valonga: Tempranillo, Graciano, Garnacha, Syrah, Cabernet Franc, Chardonnay, Merlot, Cabernet Sauvignon.
Cada vino tiene su propio carácter y naturaleza. La intención es reforzar la naturaleza intrínseca del vino con música. Y es que hay vinos que son baladas lentas, otros son grandes piezas orquestales e incluso hay algunos que son puro Rock&Roll.
EJECUCIÓN: Instalamos unos altavoces en las diferentes cosechas de la finca de Valonga. Estos altavoces están conectados a unos ordenadores que reproducen unas listas de música de Spotify generadas por nosotros.
La música sonará durante toda la temporada de la cosecha de los viñedos, “empapando” al vino con la esencia de cada canción, de cada ritmo, de cada compás.
We will try to demonstrate that the net is full of false and contradictory information, which, as well as being a fun exercise, means you should be careful when you are looking for serious and rigorous information.
You cannot believe what they say; you must know how to look for reliable and proven sources.
www.merakettim.coca-colaturkiye.com
Las postales de navidad se convierten en las protagonistas de la fiestas navideñas. A diferencia de las demás, estas postales tienen la particularidad de hacer felices a dos personas: quien las escribe y quien las recibe. Felicitaciones únicas que transforman el cartón y la letra que les sirvió para sobrevivir en la calle en auténtica felicidad navideña para todos.
When it comes to choosing to go into one
club or another, what youngsters
really want to be sure of, more than the kind
of music or the decoration of the joint, is that
they aren’t going to waste their money and
that the atmosphere inside will be conducive
to having a great time and getting off with
somebody.
So Sprite creates an App providing
youngsters with all the info on local night
clubs and discos. A group of professionals
incognito outside clubs and bars doing a
real-time market survey, posting info about
each joint’s atmosphere on the application.
The scalability is viral.
Teenagers might be very keen on this App as
one of their favourite hobbies is going out at
night.
El Deezer Monkey Week es el festival de música independiente más grande a nivel nacional. Debido a su carácter independiente, la mayoría de las bandas que actúan en él están empezando en este mundo y necesitan ayuda para poder recorrer su camino.
IDEA: Convertir los litros de cerveza consumida en el festival en litros de gasolina para que las bandas puedan seguir su camino.
EJECUCIÓN: Colocamos dispensadores de cerveza con forma de surtidor de gasolina. Éstos, por un precio ligeramente superior al de la cerveza en barra, permiten que el espectador se sirva él mismo su cerveza, destinando el incremento del precio a la compra de gasolina para las bandas. Para motivar que la gente use este surtidor, se premiará su uso con cuentas premium de Deezer escondidas en los vasos que dispensa el surtidor.
Ayúdalos a llegar lejos.
Friends share everything: secrets, food,
clothing... It is the noblest act that
represents friendship. At Coca-Cola we’ve developed an
application that enables people to
share the credit on one smartphone with
another, by linking and synchronising them.
In other words, making it as easy as sharing
a Coke between one glass and another,
wherever they are.
The scalability is massive. Teenagers spend their time hooked on their
smartphones. A helping hand enabling
them to go on doing so will seem very
useful to them.
To impact people when they're just about to use a public bike at Bicing station, to convince them to respect traffic signs and the cycle lanes. We took one bicycle out of a Bicing station and we replaced it with a wheelchair. When the user tried to get a bicycle, the terminal sent him to where the wheelchair was. After the inicial surprise, the users went back to the terminal to see what was going on. Then they could read a message that appeared on the screen.
"THIS COULD BE YOU NEXT BICYCLE IF YOU DON'T START RESPECTING THE TRAFFIC RULES."
© Alejandro García Ruiz 2015